This one’s for all you socially conscious groom’s out there, whether for yourself or those groomsmen of yours. Rock Avenue is just so good in so many ways. First up, their bow ties and pocket squares are nothing short of dope.  From velvet, to pretty printed numbers to timeless textiles, they’ve designed a lil something for every man (and every wedding aesthetic be it black tie or a backyard garden party)…And, you know they wouldn’t be on this site unless they were doing something right in the world too. Not only is every piece American made, but Malcolm Jenkins commits $10 from every tie to a scholarship foundation that has awarded over $70,000 in scholarships since inception. Style on point. Giving on point. What more could you want…Oh, yeah, I know…They have kid’s bow ties too so that little ring bearer of yours…they can look just as dapper as the rest of the guys. Sigh.

Here’s a few of my personal favorites. As you can see, I’m a classic, floral patterned sort of girl, but head to his shop to see everything good they have in store and keep reading for Rock Avenue’s tutorial on how to tie a bow tie…


HOW TO TIE A BOW TIE // I snagged this little diagram from Rock Avenue’s site for all you fellas out there who haven’t picked up this skill yet. And, if the pics aren’t doing it for you, they have a couple of very detailed videos available here as well. 


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